Ophir Kagan
Co-founder, CEO
Ophir Kagan is a mission-driven entrepreneur with a proven track record leading startups at the intersection of health, technology, and community.
With a background in clinical research, emergency medicine, and product innovation, she brings over a decade of experience across healthcare, pharma, and early-stage tech. A cancer survivor and lifelong builder, Ophir founded Maitri out of personal pain—turning her own experience into a platform for meaningful, human-centered change.
A passionate advocate for patient-centered design, she combines strategic thinking with emotional intelligence, and believes in leading with empathy, grit, and purpose.
At Maitri, she focuses on building a new model for support in times of medical crisis—leveraging smart technology, evidence-based practices, and the strength of human connection.
Yaara Nussinovitch
Co-Founder, COO
Yaara Nussinovitch is an adaptive and versatile executive leader with over a decade of experience in global, high-growth product and technology organizations.
With a strong background in business development, project management and operations, she has helped grow and scale early-stage and mid-sized tech companies by driving strategic initiatives, optimizing processes, and fostering high-performing teams.
A firm believer in the power of clear, concise communication, Yaara excels at navigating complex challenges, building meaningful relationships, and driving impactful change.
At Maitri, Yaara focuses on strategic growth, and is committed to leveraging technology and the power of community for good.
Advisory Board
Dr. Shelly Latte-Naor,
MD, MSCP
Advisor
Dr. Shelly Latte-Naor is a board-certified Internist, Integrative Medicine Physician, and Menopause Care Specialist with a focus on Mind-Body Medicine and non-pharmacologic support for cancer patients.
She takes an integrative approach to patient care and advises on evidence-based complementary therapies to improve treatment adherence, minimize side effects, and enhance quality of life.
Previously, Dr. Latte-Naor served as Director of the Mind-Body Medicine Program at Memorial Sloan Kettering Cancer Center. Her research explores non-pharmacologic symptom management, including mindfulness-based interventions for cancer survivors.
As Medical Advisor to Maitri, she brings her expertise in patient-centered care to help shape solutions that support individuals navigating cancer journeys.
